<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://12barinsights.com/insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-01</lastmod>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/why-you-need-product-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5e8b85d25a12ed15a1b9b949/1586202395725/iStock-817203484.jpg</image:loc>
      <image:title>Insights - What is Product Management and Why You Need It</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/what-does-a-product-manager-do</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5e8cd9f45a09d402a8c08a2f/1586289231441/iStock-957861296.jpg</image:loc>
      <image:title>Insights - What does a Product Manager do?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/make-some-memories-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5e8f56acdb73e253130a972a/1586452220768/iStock-1135353626.jpg</image:loc>
      <image:title>Insights - Make some memories today</image:title>
      <image:caption>April 2020</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/ux-design-and-your-covid-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5ebc6e7fd283c247afde70d9/1589473650219/iStock-1221803333.jpg</image:loc>
      <image:title>Insights - Let UX Design Principles Guide Your COVID Strategy</image:title>
      <image:caption>May 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5ebc62e3d068053d057d4b68/1589404420165/Maslow+Hierarchy.png</image:loc>
      <image:title>Insights - Let UX Design Principles Guide Your COVID Strategy</image:title>
      <image:caption>Maslow’s Hierarchy of Needs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/avweek-458</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5ed52b9bc45f2522c2423bfa/1591029607641/AVWeek+Podcast.jpg</image:loc>
      <image:title>Insights - AV Week Podcast #458</image:title>
      <image:caption>Click here for AVWeek Podcast #458</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/why-strategic-clarity-is-your-biggest-lever-for-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5ee3b3d5e5a803159aaebb8a/1591981027149/Strategic_Clarity.jpg</image:loc>
      <image:title>Insights - Why Strategic Clarity is Your Biggest Lever for Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5ee3b2be4782a81e57b1120d/1591980921420/Organizational+Vectors.gif</image:loc>
      <image:title>Insights - Why Strategic Clarity is Your Biggest Lever for Growth</image:title>
      <image:caption>“Why Elon Musk’s ‘People as Vectors’ Analogy Resonates”, by Rand Fishkin, March 12, 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5ee3b6d3ab0c617657e944a6/1591983634184/Bringing+into+Focus.jpg</image:loc>
      <image:title>Insights - Why Strategic Clarity is Your Biggest Lever for Growth</image:title>
      <image:caption>June 2020</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/product-vision-begin-with-the-end-in-mind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-30</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5f2492ae22dca80beffd29dc/1596232383525/Product+Vision.jpg</image:loc>
      <image:title>Insights - Product Vision: Begin with the End in Mind</image:title>
      <image:caption>July 2020</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/acquiring-customer-insight-during-a-pandemic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5f4c16ea0f239b75b2b932d7/1598822174750/Customer_insight_during_COVID</image:loc>
      <image:title>Insights - Acquiring Customer Insight During a Pandemic</image:title>
      <image:caption>August 2020</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/whats-the-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-09</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/601892d44dad385b9f096386/1612223216921/music+cds-qrhHswAj1bI-unsplash.jpg</image:loc>
      <image:title>Insights - What’s the Problem?</image:title>
      <image:caption>February 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/601890f41e3e3d1a3cf3fc1f/1612222720734/Chumby.jpg</image:loc>
      <image:title>Insights - What’s the Problem?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/category/podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/category/article</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Product+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Business+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Product+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Small+Company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23Coronavirus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Maslow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23CoronaKindness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Product+Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Tech+Company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Strategic+Planning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23Covid19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23avnation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Mid-size+company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Technology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23Product+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Agile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Zoom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23InThisTogether</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23Product+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Growth+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23IStayHomeFor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23Problem+Finder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Product+Manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Small+Biz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/UX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Product+Vision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Medium+Business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/SMB</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Product+Management+Definition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23Innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/Small+Business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/%23Covid-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/insights/tag/AVoIP</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://12barinsights.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2020-05-14</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5e83b6b149c11f68d613dced/1589486821111/Vision+Led+Product+Strategy</image:loc>
      <image:title>Home - Focus your team</image:title>
      <image:caption>Our vision-led approach to product strategy inspires and brings focus to development teams - helping your organization get the most out of your R&amp;D investment and reduce time to market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5e83b646f27ae066e008bb8a/1589486803798/Deliver+Meaningful+Experiences</image:loc>
      <image:title>Home - Deliver meaningful experiences</image:title>
      <image:caption>We provide product strategy consulting and implement, or refine, the Product Management function within your organization to deliver endearing user experiences that create lifelong customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5e94a88bf817fa211d815f52/1589486926393/Acquisition+Integration</image:loc>
      <image:title>Home - Make 1 + 1 = 3</image:title>
      <image:caption>Although acquisitions often look great on paper, up to 90% of them fail. We've witnessed why this happens - from both sides. We help clients successfully integrate product portfolios and development teams, and avoid the pitfalls to ensure acquisition investments lead to increased value for your customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5ebb175710bfe9201fa9f81d/1589319769583/PMS%40300x-100.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-17</lastmod>
  </url>
  <url>
    <loc>https://12barinsights.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-14</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5e84dc94d893ea6060b9ce6a/1589487189933/Who+We+Serve</image:loc>
      <image:title>About - Who we serve</image:title>
      <image:caption>We help small to medium-size technology companies in the growth phase implement the Product Management function to enable your business to scale. We work with Founders, CEOs, CTOs and Engineering leaders that are driving product and feature definition in developing a deeper understanding of what Product Management is and how it would function in your organization. Through Agile and Lean innovation best practices, we help put systems and processes in place to expand understanding of customer pain points and shorten time to market of impactful product features that endear customers to your brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5e84dc7c224cce74bd7b29b6/1589487165676/What+We+Do</image:loc>
      <image:title>About - What we do</image:title>
      <image:caption>As experts in Product Management, we help you and your organization formalize innovation strategy, define process and develop the product organization to consistently deliver meaningful customer experiences. Our top-down vision led approach brings purpose and clarity to development teams to elevate focus on features that drive maximum customer impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5e94b181434baa22231804af/1589487207063/Why+We+Do+It</image:loc>
      <image:title>About - Why we do it</image:title>
      <image:caption>We’re driven by our passion to simplify the lives of people through the innovative use of technology and to inspire teams by discovering purpose in their work. Guided by deep empathy for others, we want to help you deliver products that make your customers smile and rally your development team around the cause.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5e6bf90f4821c02cb684738a/1589487220050/About+Shaun+Robinson</image:loc>
      <image:title>About - Leadership</image:title>
      <image:caption>Shaun Robinson, founder of 12 Bar Insights, is passionate about simplicity and leading product teams to deliver delightful user experiences through the innovative use of technology. His combination of engineering and business acumen across multiple company sizes, from start-up to Fortune 500 provides a broad perspective on delivering products and features that drive true customer value, along with what it takes to build, market and sell them on a global scale. Leading product organizations through multiple acquisitions, Shaun has unique insight on what works and what doesn't in acquisition assimilation and how to avoid the pitfalls of value destruction. As an outgoing, passionate and persuasive servant-leader, he is driven by deep empathy for the customer's experience and those who create it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5ebb1a869b06237f5d9c9c00/1589320358507/PMS%40300x-100.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-14</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5e601dca2d69781c85901e93/t/5ebb1b30d78a1d5440470c0f/1589320528472/PMS%40300x-100.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://12barinsights.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-12</lastmod>
  </url>
  <url>
    <loc>https://12barinsights.com/case-studies/transforming-strategy-what-to-why</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-12</lastmod>
  </url>
  <url>
    <loc>https://12barinsights.com/case-studies/vision-led-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-12</lastmod>
  </url>
  <url>
    <loc>https://12barinsights.com/case-studies/working-with-shaun</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-14</lastmod>
  </url>
  <url>
    <loc>https://12barinsights.com/case-studies/transitioning-to-agile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-12</lastmod>
  </url>
</urlset>

