About Us
What we do
As experts in Product Management, we help you and your organization formalize innovation strategy, define process and develop the product organization to consistently deliver meaningful customer experiences. Our top-down vision led approach brings purpose and clarity to development teams to elevate focus on features that drive maximum customer impact.
Who we serve
We help small to medium-size technology companies in the growth phase implement the Product Management function to enable your business to scale. We work with Founders, CEOs, CTOs and Engineering leaders that are driving product and feature definition in developing a deeper understanding of what Product Management is and how it would function in your organization. Through Agile and Lean innovation best practices, we help put systems and processes in place to expand understanding of customer pain points and shorten time to market of impactful product features that endear customers to your brand.
Why we do it
We’re driven by our passion to simplify the lives of people through the innovative use of technology and to inspire teams by discovering purpose in their work. Guided by deep empathy for others, we want to help you deliver products that make your customers smile and rally your development team around the cause.
Leadership
Shaun Robinson, founder of 12 Bar Insights, is passionate about simplicity and leading product teams to deliver delightful user experiences through the innovative use of technology.
His combination of engineering and business acumen across multiple company sizes, from start-up to Fortune 500 provides a broad perspective on delivering products and features that drive true customer value, along with what it takes to build, market and sell them on a global scale.
Leading product organizations through multiple acquisitions, Shaun has unique insight on what works and what doesn't in acquisition assimilation and how to avoid the pitfalls of value destruction. As an outgoing, passionate and persuasive servant-leader, he is driven by deep empathy for the customer's experience and those who create it.
Let’s Connect
12 Bar Insights can help you define and implement the Product Management function tailored specifically for your organization size and market. We help you define the right product strategy, processes and team structure to consistently deliver exceptional customer experiences with your products. Our vision-led approach brings purpose and clarity to development teams to elevate focus on features that drive true customer value and reduce time to market.
To learn more about how 12 Bar Insights can help you and your company take your product launches to the next level, please reach out to connect.
